Astrology is the study of the planets in our solar system and the effect they have on us here on Earth. Each planet has a different energy, symbolism and archetypes that we can apply to different areas of our lives. Astrology has been practiced for centuries as a way to gain a deeper understanding of ourselves and the world around us. Many people will use astrology as a way to get to know themselves and their own personalities or those of their family or friends. We can do the same thing with a business and really dig deeper into the business as a unique entity to be able to support and nurture its path rather than try to force it.

We create a business’s birth chart the same way as we would with a person by using the Date, Time and Location of the business when it was born. I defer to the business owner to provide that information based on their own intuition and gut feelings of when the business truly felt real. This could be when it was registered with the state, when the website was published, when it was publicly announced, or any other specific moment that felt like the “birth” of the business. We then take that information and create a chart of where all the planets in the solar system were at that exact moment of the business’s birth. This will give us a blueprint to work from to be able to learn about the business’s personality, emotional feeling quality, communication style, challenges, etc. and make more informed business and marketing decisions.

In order to create a birth chart, the date and location are required. If you don’t remember, try looking back through your email, social media, or any legal documents you might have regarding the launch or registration of your business. Use your intuition in selecting a date that feels like the moment your business became real. We can create a birth chart without a time, but the insights we can gain will be less detailed. The time is used to determine the Ascendant (or rising sign) as well as the house placements to understand how the planetary archetypes play out in specific areas of our lives. Ideally, we’d work with a specific birth time to be able to get the most detailed information possible, but if you truly don’t remember the time, we can create a chart without a time or use 12pm Noon.

The possibilities are truly endless as to the type and extent of information you can learn from a birth chart. The basics that we look at in the Business Personality Report include insights into the business’s core personality, emotional needs/feeling quality, outer personality and first impressions, communication style, comfort zone or roots and ideal path for growth. But that information only scratches the surface. We can look at additional planetary placements, aspects between planets (how they do or don’t work together), transits (how the current motion of the planets relates to the placement of the planets in the birth chart), synastry (how you as a person work with or against your business), and so much more. Astrology is a powerful tool to be able to better understand yourself, your loved ones, your business and the world around you, but it can become overwhelming, which is why we start out with the basics and only go deeper if and when you are ready.

Most of the marketing advice out there today is based on generalizations and a one-size-fits-all approach. You’ll see a lot of marketing professionals offer things like a 5-step approach to launching a marketing campaign, or a “hack” to quickly gain 1,000 followers on Instagram, etc. I have found that these cookie-cutter marketing strategies don’t really work, especially for small businesses. Sure, you might find some immediate traction by using those methods, but it won’t be sustainable long-term and it won’t feel authentic. By looking at the unique astrology of your business, we can find marketing, branding and communication strategies that truly feel authentic to your business and that you won’t feel overwhelmed to keep up with.

An astrological chart is depicted as a circle that is broken out into 12 pie slices, called “houses”. In both my personal birth chart and my business chart, I have a strong concentration of planets in the 8th House. I have always had a strong connection to the number 8 and once I learned of this deep energetic undercurrent in my life, I knew I had to represent it in my business as well.