What is Business Astrology?
Maybe we should start with a simpler question:
What is astrology?
According to the Merriam-Webster Dictionary, “astrology is the divination of the supposed influences of the stars and planets on human affairs and terrestrial events by their positions and aspects”. Simply put, astrology is our way of interpreting and understanding the influence of the movement of the planets in our solar system on us humans down here on Earth.
People have been using astrology to understand the world around them for centuries. There was a time when astrology was the primary resource used to plan important events and understand cycles of nature. With the rise of Christianity, astrology fell out of popularity and almost became a dying art. The 20th Century saw a resurgence in the practice of astrology not only as a timing technique, but also as a way to understand our own personalities. Famous astrologers and psychologists (like Carl Jung) began to incorporate psychology and astrology together as a more holistic way of getting to know a person’s unique temperament, emotional needs, life path, and more.
Today, there are many different ways to use astrology including: Natal Astrology (the study of a person’s birth chart), Electional Astrology (using astrology to plan events), Astrocartography (the study of planets, people and places), Medical Astrology (using a person’s birth chart to gain insight into their health), and also Business Astrology, which is the focus here at 8th House.
Our Approach
With our approach to Business Astrology, we take the birth chart of a business and use it as a guide to begin to understand who the business is, what it is here to do and what it needs for authentic and sustainable growth. Each business has a unique energy and life force. It has needs, goals, challenges – a personality. Most people probably don’t think about business in that way. Oftentimes we view our business as transactional – a means to an end. We sell a product, provide a service or interact with customers in some other non-personal way. But when we look at our business as its own entity, with its own personality, we can begin to see how we can nurture its growth and expand on its strengths.
In astrology, the moment a person is born a chart is created that outlines their entire being. Their personality, their emotions, their strengths, their weaknesses, their appearance, their communication style and so much more. The chart shows exactly where each planet was in relationship to the Earth at the moment of birth. The chart is divided in to 12 houses, each with a corresponding zodiac sign and signifying a different part of the person’s life. This gives us a blueprint to be able to start to know who that person is, the potential they have in this life and challenges they may face along the way.
We can do the same thing with a business. The moment a business is born, we can create a chart depicting where each planet is in the solar system, what zodiac sign the planets fall in and what areas of the business’s “life” will be highlighted. We can then use this information to not only begin to understand the business, but learn how we can nurture the growth of the business in a way that feels authentic and sustainable.
Astrology for Marketing & Branding
This kind of information is absolutely invaluable when creating a brand or marketing strategy for a business. Too often, small business owners fall into one of two traps with their marketing and branding (or both!):
1. Constantly feeling like they’re “winging it”
2. Using an endless cycle of “hacks” or cookie-cutter marketing strategies
It’s completely understandable! Small business owners have a lot on their plates. A lot. It’s no wonder marketing and branding tend to take a backseat. It can feel like there’s just too much to know and not enough time to do it well.
That’s where astrology comes in.
By interpreting the business’s birth chart, we can begin to understand who that business is, its preferred communication style, potential challenges and how and where it can grow the most and with the most ease. This allows us to not only align branding (logo, colors, fonts, images, brand voice, etc.) with the business’s unique personality, but it frees us from the rigid constraints of what we “should” do in marketing. Your business may shine on social media and it may give you, the business owner, a lot of energy to post and interact with others on your chosen platform. Or it may not. It may be that your business is better suited to in-person events/relationships, or other digital marketing tactics like email. Or maybe your business needs something completely different to reach and connect with its customers. All of that is OK!
At 8th House, our only goal is to support you and your business in whatever way feels most authentic and sustainable for your long-term growth and well-being. Knowing a business’s unique astrological blueprint is the key to ensuring all of our decisions are informed and aligned.
Curious to learn more? Set up a free consultation to ask questions and learn more about our unique approach to working with clients. Or, if you’re ready to jump in, go ahead and book a Business Personality Report to begin the process of deeply understanding your business.
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